Category: Entire Advertising Campaign - Campaign
Title: No Baby Unhugged
There is now irrefutable evidence that hugs are medically necessary for babies to thrive. So for Huggies diapers, we created No Baby Unhugged, a Canadian initiative that is now in year 2, and now in 28 countries worldwide. Our initiative educates moms on the benefits of hugging, while providing tools to help them hug. More importantly, No Baby Unhugged is the world’s first brand-led initiative to help hospitals create hugging programs for babies in need.
Company: Ogilvy & Mather Chief Creative Officer: Ian MacKellar, Brian Murray Group Creative Director: Chris Dacyshyn, Julie Markle Director, Account Management: Aviva Groll Account Executive: Kennedy Crawford Agency Producer: Tessa Waisglass, Shenny Jaffer Digital Strategist: Robyn Hutman Project Manager: Charmion Brathwaite Planning Director: Michelle Lee Client: Michael Hurt, Brian Clayton, Paul Scott, Mitch Faigan, Alicia Cameron, Ali Ruffo Director: Lionel Coleman Production Company: Wilfrid Park Editor: Mariam Fahmy Colourist: Redlab, Vanity Music/Sound: Vapor Media Agency: Mindshare PR Agency: Veritas, Tara McCarthy Shopper Marketing Agency: Barrows Online Editor: Redlab, Vanity
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