Category: Integrated or Environmental Campaign
Title: Open House
What was advertised as a typical real-estate open house was actually an interactive exhibit to show how poverty stays hidden behind closed doors. Outside, the residence looked fine. But inside, unsuspecting house hunters discovered it was the home of a family living in poverty. Online, visitors could take a 360-degree virtual tour of the house that led to a donation page.
Company: Grey Canada Client: The Salvation Army Chief Creative Officer: Patrick Scissons Executive Creative Director: James Ansley, Joel Arbez Writer: Sue Kohm Art Director: Ryan McNeill Planner: Andrew Carty Production Company: Skin and Bones, Saints Director: Fraser White Executive Producer: Liane Thomas Director of Photography: Mark Peachy Editor: Robin Haman
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The deadline for the 2018 Advertising Awards is August 24!