The Guy at Home in His Underwear

Branded Content - Single

2011

john st.
t: 416-348-0048
e: rbyers@johnst.com
w: unignorablework.com/guyathome

Ad Agency: john st. Creative Direction: Stephen Jurisic, Angus Tucker Art Direction: Nellie Kim Copywriting: Chris Hirsch Interactive Producer: Mavis Huntley Production Company: Secret Location/Hard Citizen Associate Creative Direction: Chris Hirsch, Nellie Kim Client: Stanfield's Ltd.

He had 25 days to raise money for testicular cancer, one Facebook friend at a time.