Year: 2012
Category: Financial Services
Title: Made-to-Measure Parking

During the 2012 Montreal Auto Show, consumers competed against each other at the Desjardins General Insurance promotional booth. By using an iPad as a steering wheel, they had to park as many vehicles as possible on a giant screen--without getting into a collision! The two-screen experience continued on the Web, where friends could challenge each other with the help of a smartphone to steer the vehicles.


Ad Agency: lg2 VP Creative Director: Marc Fortin Creative Director Interactive: Jennifer Varvaresso Art Direction: ÉRic Bouchard Copywriting: Jean-François Perreault Art Direction: Denis Brodeur Account Planner: Alexis Robin VP Account Services: Martine Grégoire Account Manager: Marie-Ève Despars Project Coordination: Myriam Dubé, Francine Sauvé Development: lg2fabrique

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