Milk. Goes great with...

Integrated Campaign

2014

Nolin BBDO
t: 514-939-4100
e: info@nolinbbdo.com
w: nolinbbdo.com

Company: Nolin BBDO Chief Creative Officer: Stéphane Charier Art Direction: Marie-Bénédict Jacquemin, Mélanie Baillairgé Designer: Stéphanie Aubin, Christine Girard Copywriter: Alexis Caron-Côté Vice President, Project Management: Lyne Clermont Account Executive: Annie Brissette Chief Strategy Officer: Geneviève Grenier Production Director : Sylvie Ouzilleau Computer Artist: Nathalie Rousseau, Elena Fedorova, Kathy Nadal

Winning Website: lelait.com

Through the campaign "Milk goes great with…", the public was invited to submit their favourite combinations of food and moments that go well with milk. To make the most of this idea, we developed interactive experiences on various platforms, such as a poster-generating website and a creative bus shelter . We also created a poster mosaic for the metro, which was supported by a series of prints, in addition to a TV campaign.