Award Program: Interactive Media
Year: 2013
Category: Offline Digital
Title: quattro Experience

The Audi quattro Experience, a one-of-a-kind interactive installation putting drivers directly behind the wheel of custom fabricated 1:32 scale all wheel drive slot cars – and reinventing the test drive in the process. Using the world’s first iPad enabled slot car controller, visitors took their A4 for a wild test-drive through hairpin turns, long highway straightaways and icy mountain passes – terrain that would get the better of lesser vehicles.


Ad Agency: Zulu Alpha Kilo Executive Creative Direction: Zak Mroueh Creative Direction: Shane Ogilvie Copywriting: Jon Webber Art Direction: Simon Au Agency Producer: David Isaac Account Team: Adam Lang, Barrett Holman, Christina Polyzos Production Company: Industry Films Director: Tamir Moscovici Editor: Paul Proulx Digital Production House: Thinkingbox Media Agency: Mediacom Track Fabrication: Slot Mods Event Company: Vision Co. Cinematographer: Anthony Arendt, Vinit Borrison Post Production: Married To Giants And Alter Ego Colourist: Wade Odlum Car Model Fabrication: Uplis Ltd Audio House: Pirate Audio Client: Audi Canada Inc., Jennifer Dobbs, Alanna David

Back to List


The 2019 Photography and Illustration Awards Competition is now open! Submit your pieces before January 25 to save on your entry costs!