Jury Experiment Video

Branded Content

2014

Zulu Alpha Kilo

Company: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Direction: Ron Smrczek Design Director: Mooren Bofill Art Direction: Simon Au Copywriting: Jon Webber, Nick Asik Designer: Martina Rosati Producers: Kari Macknight-Dearborn, Dave Isaac Studio Manager: Greg Heptinstall Retoucher: Brandon Dyson, Dayle Sheward Account Supervisor: Nevena Djordjevic Photography: Jamie Morren, Tom Feiler Production Company: Code Film Director: Tom Feiler Executive Producer: Thomas Rickert, Sam McLaren Editing Company: Panic & Bob Editor: Marco Pazzano Transfer: Bill Ferwerda Music/Sound: Pirate Sound Design: Ian Boddy Producer: Kate Goora-Fried

When Applied Arts asked us to guest art direct and curate this year's Advertising & Interactive Annual, we wanted to see what would happen if consumers were allowed to judge the work. We gathered real consumers, and put them through the same process the industry jury had been through. The experiment became our contribution, and a behind the scenes video allowed the industry to share in the insights our ‘other’ Jury offered up.