Cultivate Light Dark Ale

Packaging Design - Single

Population Less than 100,000

2017

Luke Despatie & The Design Firm
t: 905-269-1769
e: luke@thedesignfirm.ca
w: freshlypackaged.com

Company: Luke Despatie & The Design Firm Illustrator: Clayton Hanmer Art Director: Luke Despatie

Cultivate, a local food tourism initiative, teamed up with small Ontario brewery William Street Beer Co. to develop Cultivate Light Dark, a dark ale that’s light on alcohol but full of flavour. To commemorate the occasion, we brought in seasoned local illustrator Clayton Hanmer and designed a dual light/dark label featuring electric images of mischievous monsters and other regional easter eggs including the handsome mug of a local contest-winner!