College of the North Atlantic - Wanted (video series)

TV/Cinema Commercials - Series

Population Between 100,001 and 500,000

2017

Target
t: 709-739-8400
e: systems@targetmarketing.ca
w: targetmarketing.ca

Company: Target Creative Director: Tom Murphy Creative Group Head: Kavan Kalyan Account Director: Jane Hall Copywriter: Bob Wood, Dave Sullivan Video Editor: Chris St Croix Photoshop: Dejan Vuchichevic Director of Account Management: Catherine Kelly Production Manager: Cindy Wadden

The reach-out to millennials is to appeal to their sense of adventure by inviting them to make themselves ‘indispensable’. CNA career training is designed to equip them to hit the ground running from the outset of their careers. The cinema campaign presented humorous ads depicting situations where a CNA grad is indispensable to the predicament shown. An irreverent and comic approach was the perfect way to reach this elusive target.