Toast and Jam

Logo Applications - Series

2018

Rethink
w: rethinkcanada.com

Rethink Client: Toast and Jam Creative Director: Mark Scott, Dré Labre, Hans Thiessen Art Director: Hans Thiessen Designer: Hans Thiessen Writer: John Eresman Creative Director: Ian Grais, Chris Staples Digital Producer: Kyle Hicks Developer: Ken Malley Director of Amplification: Leah Gregg Amplification Strategist: Aliz Tennant Print Producer: Narine Artinian, Kerry Bhangu Printing Company: C.J.Graphics Account Manager: Megan Burrow, Sarah Riedlinger

To help launch Toast and Jam as a top-tier audio house in tune with the needs of advertising creative directors and producers, we worked to develop a dynamic wordmark that actively redesigns itself with sound. This new identity brings to life the notion that when audio is done right – when it really strikes a chord – it changes the way you perceive all aspects of your creative work, including the visual.