Year: 2018
Category: Entire Design Program - Campaign
Title: Salon du livre de Montréal 2017

A prominent font is paired with the illustrations, on the posters for example, in such a way that the information and typography engage in a dialogue with the characters in a deconstructed grid. For this campaign, we collaborated with Nicolas Ménard to create a series of funny and grotesque characters in various reading positions. Each character is animated and can be used in moving applications, individually or grouped, as well as in print pieces.

Voice: 514-393-3393
Website: http://principal.studio
Email: info@principal.studio

Principal Creative Director: Patrick Pellerin Art Director: Bryan-K. Lamonde Designer: Marie-France Gaudet, Dominic Baron-Chartrand Web Designer: Bruno Cloutier Illustrator: Nicolas Ménard Programmer: Bruno Cloutier Animator: Nicolas Ménard Programmer: Natalia Galliani

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