Year: 2018
Category: Wine/Beer/Spirits - Single
Title: Blanc Bec Cider

In response to declining still cider sales, Domaine Lafrance turned to us to bring something new and different to the table. We opted for a radical strategy: reinventing the product with an all-new identity featuring a new name and look, but the same cider. The concept was an instant hit, transforming Blanc Bec into a go-to beverage for cider lovers.


Polygraphe Creative Director: Sébastien Bisson Designer: Samuel Larocque Account Director: Marie-Claude Fortin

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