Category: Poster - Series
Title: Miller Lite Illustrated Can Posters
After the development of our Minimalist Can, we wanted to evolve the branding. Filling the Minimalist Can with illustrations that relate back to our drinkers, we are building equity on the Minimalist Can to become a recognizable icon. Using the shape of the Minimalist Can allowed us to be heavily branded without being obvious. But more importantly, it allowed Miller Lite to embed itself in the culture of its fans.
Juniper ParkTBWA Chief Creative Officer: Barry Quinn, Alan Madill, Terry Drummond Creative Director: Louis Duarte Designer: Cody Sennyuen, Dave Kenny, Kevin Umana Account Director: Adrian Goodgoll Account Executive: Amy Liu Print Producer: Tamara Heyfron Client: Miller Coors, Gregory Butler, Sheryl Rosa
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