Year: 2017
Category: Pro Bono Design - Single
Title: BirdSafe - Skyscraper Shadow

Many species of birds migrate at night, using the light from the moon and stars as navigation tools. City lights interfere with this behaviour and pull birds off course causing them to collide into windows. BirdSafe works to safeguard birds through education, policy development, research, rescue and rehabilitation. This poster encouraged people to turn off office lights in an effort to reduce these collisions, which kill 100 million birds annually in North America.

Juniper ParkTBWA Chief Creative Officer: Terry Drummond, Alan Madill, Barry Quinn Creative Director: Hylton Mann, Andy Linardatos Art Director: Hylton Mann Copywriter: Andy Linardatos Illustrator: Hylton Mann

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The deadline for the 2018 Advertising Awards is August 24!