Category: Entire Design Program - Campaign
Title: Toronto Public Library Kids
The Toronto Public Library is a big, beloved institution, and its first children’s expression needed to build a framework for spaces, print and digital. We created a bold, fun license to ‘go’ that transforms to the ever-adapting needs of our client. The expression is a visual reflection of this license to go, to explore, to be. The library is unique in that it asks nothing of kids but for them to take what they need.
PilotPMR Creative Director: Sarah Lazarovic Brand Strategist: James Beardmore Designer: Claudia Yuen, Patricia Lacroix, Stuart Inglis Account Manager: Natalie Bomberry
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