Year: 2014
Category: Food - Series
Title: Amola Salt Branding & Packaging

Tasked with the redesign of a popular salt brand, we began by studying the rich history of salt trading merchants working in old port towns. We then painted the brand story with intricate decorum & distinct letterforms. Typefaces were selected for their mechanical, industrial traits to illustrate salt’s legacy. The end result is a visual language that blurs the line between necessity & luxury, masculine & feminine all while straddling the gifting and food categories.

Voice: 778 322 1558

arithmetic creative Creative Direction: Margherita Porra Photography: Makito Inomata Graphic Designer: Margherita Porra

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