Category: Food - Series
Title: Amola Salt Branding & Packaging
Tasked with the redesign of a popular salt brand, we began by studying the rich history of salt trading merchants working in old port towns. We then painted the brand story with intricate decorum & distinct letterforms. Typefaces were selected for their mechanical, industrial traits to illustrate salt’s legacy. The end result is a visual language that blurs the line between necessity & luxury, masculine & feminine all while straddling the gifting and food categories.
Voice: 778 322 1558
arithmetic creative Creative Direction: Margherita Porra Photography: Makito Inomata Graphic Designer: Margherita Porra
Back to List
The 2017 Applied Arts Awards are calling for entries! Design, Advertising and Student are all still open. Our new microsites make it quick and easy to enter!