Year: 2017
Category: Premiums/Gift Items/Promotional Apparel - Single
Title: Miller Lite Arcade T-Shirt

Miller Lite never wants to be an intrusion in our drinkers’ world - we want to be embedded in it. Filling the Minimalist Can with illustrations that relate back to our drinkers, we are building equity on the Minimalist Can to become a recognizable icon. Using the shape of the Minimalist Can allowed us to be heavily branded without being obvious. It also creates wearables that our drinkers actually want to be seen in. 

Juniper ParkTBWA Chief Creative Officer: Barry Quinn, Alan Madill, Terry Drummond Creative Director: Louis Duarte Designer: Dave Kenny Account Director: Adrian Goodgoll Account Executive: Amy Liu Print Producer: Tamara Heyfron Client: Miller Coors, Gregory Butler, Sheryl Rosa

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The deadline for the 2018 Advertising Awards is August 24!