Category: Young Blood Design - Single
Title: Bamboo City
Predicted to be a key building material in future cities, bamboo will be a powerful force in the economies of tomorrow. To share this insight, HSBC created an installation that features 117 buildings made of bamboo–demonstrating that our cities will be forever changed. And, thanks to an overhead mirror, showing that the world’s economy will soon follow.
JWT Canada Chief Creative Officer: Brent Choi Creative Direction: Ryan Spelliscy Art Direction: Cindy Marie Habana Copywriting: Kareem Halfawi Associate Creative Direction: Jim Wortley, Colin Winn Project Manager: Cheryl Purves Production Company: Jaded Eye Design Account Director: Michelle Ching Account Supervisor: Christine Elmarji Account Manager: Neil MacLellan
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