Year: 2017
Category: Viral/Social - Single
Title: Grab-a-gift

We needed to create something inherently social that sports and fitness enthusiasts of all ages know. From that was born the first Facebook Live controlled game: Grab-a-Gift.During 4 live broadcasts, users took control of this holiday-themed claw game, powered by Facebook Live reactions. The claw gathered real-time data from the Facebook API and paired it with physical coordinates to create movement.


Rethink Creative Director: Nicolas Quintal, Ian Grais, Chris Staples Writer: Xavier Blais Art Director: Maxime Sauté Account Manager: Alex Lefebvre Producer: Marie-Noëlle Rosso Production Company: 1One Production Artist: Guillaume Dubios Creative Technology: Robocut Studio PR Company: North Strategic Media Company: Touché!

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The deadline for the 2018 Advertising Awards is August 24!