Year: 2017
Category: Food - Series
Title: The Goods

This concept celebrates the beautiful whole ingredients found in The Goods’ nourishing and real prepared soups, salads, sauces and smoothies through colour and proportion. The ingredients are listed and colour-blocked according to their ratio, which speaks to The Goods’ innovative nature and simple, authentic approach to food. The wrap-around labels feature one colour palette per product, each colour referencing a primary ingredient. The height of the colour blocks reference the proportion of each ingredient.

Angus Tucker, Stephen Jurisic Design Director: Mooren Bofill Creative Director: Niall Kelly Designer: Petra Cuschieri Producer: Erin Feldman Ad Agency: john st

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The deadline for the 2018 Advertising Awards is August 24!