Year: 2017
Category: Bath/Beauty/Pharmaceuticals - Series
Title: Packaging

Rituels is a line of local natural products, specialty store and barber shop for all men – bearded, not bearded, from lumberjacks to actuaries – who wish to live like gentlemen. Our logo evokes the finer things and unique textures that define Rituels (rare fragrances, straight razors with forged steel blades and bocote or cognac leather handles, lather brushes with concrete handles) Designed to come in all shapes and sizes, our logo is omnipresent.


lg2 Creative Director: Jacques De Varennes Art Director: Anthony Verge, Mira Moscatel-Gauthier Mac Artist: Sylvain Gregoire, David Boivin, Melanie Chalifour Account Director: Isabelle Miville Agency Producer: Julie Pichette

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