Category: Identity - Series
Title: Haussmann Park
This re-branding was made for a company called «LaProd» and working in event communication and in experiential marketing. After more than 800 events and sponsorship activations, «LaProd» will be called «HAUSSMANN PARK», a stronger and more evocative name, now leaving a mark in memories. This new image was developed in a rich and colorful typographic approach, now allowing to decline a timeless rigid platform, but totally malleable.
Atelier BangBang Art Director: Simon Laliberte Client Service Director: Gaetan Namouric Client: Haussmann Park
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