Year: 2008
Category: Weblog/Social Networking - Single
Title: Pink Together

During Breast Cancer Awareness month, the world turns pink. Our job was to position General Mills as the marketer most committed to beating the disease. Pink Together, a holistic social networking movement, became home to a community of hope and support, offering inspiration to those affected by breast cancer.

Voice: 612-215-9800

Copywriting: Scott Dahl, John Rekoumis Creative Direction: Tom Fugleberg, Brien Grant, Brooke Dykema, Scott Dahl Design: Harlo Petoskey, Nicholas Will Ad Agency: OLSON

Winning Website:

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