Year: 2016
Category: Viral/Social
Title: Rooftop Rink

To show that we’re just as crazy about hockey as our fans, we built a hockey rink in the craziest place we could think of—32 floors up on a skyscraper rooftop in Canada’s biggest city.

Voice: 416-583-2178
Website: www.rethinkcanada.com

Company: Rethink Client: Molson Canadian Creative Direction: Mike Dubrick, Joel Holtby, Aaron Starkman, Chris Staples, Ian Grais, Dre Labre Art Direction: Vic Bath, Joel Holtby, Nicolas Quintal, Leia Rogers Writer: Bob Simpson, Mike Dubrick, Aaron Starkman, Xavier Blais, Morgan Tierney Digital Designer: Alex Fleming Print Producer: Narine Artinian Studio Artist: Michelle Kennedy National Director of Strategy: Maxine Thomas Director of Digital Strategy: Darren Yada Director of Amplification: Leah Gregg Outreach Coordinator: Rosa Tang Digital Analyst: Gordon Zhang, Daniel Riggi Agency Producer: Laura Rioux Production Company: Skin + Bones Director: Michael Lawrence Executive Producer: Liane Thomas Line Producer: Rita Popielak Post Production: Rooster Post Editor: Marc Langley Audio House: Grayson Matthews, RMW Music Media: Media Edge Canada, Catalyst PR: Citizen Relations Account Director: Cheryl Munroe, Barrett Holman Account Manager: Seth Waterman, Alex Lefebvre, Haley Kriksic, Daniel Riggi, Scott Lyons

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