Year: 2008
Category: Business-to-Business - Single
Title: A Global Website for the People Era

Burnett's Big Black Pencil Goes Global The new showcases Leo Burnett's global network and people-focused philosophy in a uniquely compelling way. Built on a Flash 9, Papervision, 3-D platform, the site delivers a fluid and addictive, multidimensional experience. Through the creative integration of video and animation, users interact with the company's storied history, iconography, approach, people and outstanding work from around the world.

Voice: 416-925-5997

Illustration: Dan Turner Programming: Dan Wrightsell, Simon Chan, Kelsey Mott, George Silagadze, Mike Nowak, Dan Purdy, Jamie Macdonald, Ricardo Cabello Copywriting: Len Preskow, Greg Shortall Design: Ross Butcher, Peter Gomes Art Direction: Ross Butcher, Peter Gomes Creative Direction: Judy John, Peter Gomes, Shirley Ward-Taggart Executive Creative Direction: Mark Tutssel Ad Agency: Arc Worldwide, Toronto

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