Year: 2008
Category: Business-to-Business - Single
Title: Roots of Unity

As a sequel to the previous year's microsite "The Unity Tree" this year's journey allows users to embark on a mission to traverse three whimsical lands and interact with various quirky and whimsical characters that lead them to the lost pieces of the heart. Once all three lands have been traversed and the heart is mended the Unity Tree will flourish.

Voice: 416.889.4654

Creative Direction: Steve Di Lorenzo, Nick Chapman Art Direction: Graham Ameron, Kwabe Fosu, Steve Di Lorenzo, Chris Haines Copywriting: Caitlin Strick, David Kenyon Illustration: Ree Treweek Ad Agency: DraftFCB

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