Leaveless
Consumer Products - Single
2008
Marketel
t: 514-935-9445
e: sebastien.sylvestre@marketel.com
w: marketel.com
Ad Agency: Marketel Creative Direction: Nathan O'brien, Mitch Cayouette Copywriting: Crystal Béliveau Art Direction: Gary Paitre Programming: Marc-Antoine Vallée
Winning Website: wewillbethewinner.com/general/projects/en/acLeaveless/index.html
Our challenge was to show that Air Canada is taking concrete initiatives to fight climate change. We created a microsite that features interactive cards with the same graphic style as the safety brochures found on planes. This felt like a perfect conceptual fit: The actions Air Canada is taking to control climate change are very much like safety measures for our world.