Year: 2008
Category: Gaming - Single

For the first time in over 10 years, General Mills' Lucky Charms Cereal brand introduced a brand new marshmallow charm, called the "Hourglass Charm” . To celebrate, General Mills challenged Fjord with the following objectives for 1. Create a game experience that will delight and engage kids with the brand and the new Hourglass Charm. 2. Ensure that the online experience was consistent with other channels (TV and packaging).

Voice: 416-934-8071

Creative Direction: Elizabeth Yanitsky Design: Jordan Smith Copywriting: Marcus Stevenson Art Direction: Nick Palmer Interactive Agency: Fjord Interactive Marketing + Technology Illustration: Mathew Den Boer Client: General Mills Canada

Winning Website:

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