Year: 2008
Category: Educational/Reference - Single
Title: First New Car

The experience of buying a vehicle for the first time can be both thrilling and nerve-racking. To help guide consumers through this experience, we created an entertaining resource that offers step-by-step advice and shopping tools with a few fun diversions. But most importantly, this resource provides straight-shooting info on how to buy your first new car.

Voice: 416-594-6000

Creative Direction: John.alabaszowski Alabaszowski Art Direction: Jeremy Lenz Copywriting: Carolina Gomez De La Torre Client: General Motors of Canada Executive Creative Direction: Mike Halminen Interactive Agency: MacLaren MRM

Winning Website:

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