Year: 2008
Category: Public Service/Charity (Non-Profit) - Single
Title: Adopt A New Life Campaign

Adopt A New Life An integrated program encouraged pet adoptions and a positive new perception of the Toronto Humane Society. Included were a friendly new wordmark, corporate image and the multi-media Adopt a New Life campaign. Online media starred an animated dog that faithfully followed every mouse move to become your new best friend.

Voice: 416-925-5997

Copywriting: Cam Boyd Creative Direction: Shirley Ward-Taggart, Judy John, Israel Diaz Art Direction: Ian Kay, Anthony Chelvanathan, Monique Kelley Copywriting: Jennifer Smith, Steve Persico Design: Ross Butcher Programming: Ross Butcher Ad Agency: Arc Worldwide, Toronto

Winning Website:

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