Category: Public Service/Charity (Non-Profit) - Single
Title: Raise Your Hand
As part of an integrated campaign to encourage young workers in BC to bring up safety concerns at the workplace, raiseyourhand.com was developed to be the foundation site and centre of all connection touch points. The site provides a platform for youth to share their workplace stories, ask a safety question and learn about safety rights. Video stories collected by a street team at youth events were integrated into the site through YouTube, and youth who submitted a story were eligible to win one of three major prizes.
Art Direction: Terry Lin Copywriting: Steve Zaozirny Design: Engine Digital Illustration: Joel Armstrong Creative Direction: Terry Lin Ad Agency: Wasserman + Partners
Winning Website: www.raiseyourhand.com/
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The deadline for the 2018 Advertising Awards is August 24!