Category: Public Service/Charity (Non-Profit) - Single
Title: Day of Mourning Immersive Installation and Integrated Website
How do we raise awareness around April 28th Day of Mourning in a unique and memorable way? We created an immersive monument in honour of those that have suffered injuries, illnesses and fatalities in the workplace. We simply asked people to light a digital representation of a flame in show of support.
Creative Direction: Steve Di Lorenzo Design: Neil Mooney Copywriting: Sarah Jane Bowler, Adrienne Annau Production Company: Pixel Farmers Ad Agency: DraftFCB
Winning Website: www.fcbpreview.ca/wsib/dayofmourning/
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The deadline for the 2018 Advertising Awards is August 24!