Year: 2008
Category: Self-Promotion - Single
Title: A Global Website for the People Era

Burnett's Big Black Pencil Goes Global The new leoburnett.com showcases Leo Burnett's global network and people-focused philosophy in a uniquely compelling way. Built on a Flash 9, Papervision, 3-D platform, the site delivers a fluid and addictive, multidimensional experience. Through the creative integration of video and animation, users interact with the company's storied history, iconography, approach, people and outstanding work from around the world.

Voice: 416-925-5997
Website: leoburnett.ca
Email: rebecca.adams@leoburnett.ca

Design: Ross Butcher Art Direction: Ross Butcher, Peter Gomes Creative Direction: Judy John, Peter Gomes, Shirley Ward-Taggart Executive Creative Direction: Mark Tutssel Design: Peter Gomes Creative Direction: Judy John Copywriting: Len Preskow Creative Direction: Shirley Ward-Taggart Executive Creative Direction: Mark Tutssel Copywriting: Len Preskow Programming: Ricardo Cabello, Jamie Macdonald, Dan Purdy, Mike Nowak, Simon Chan, Kelsey Mott, George Silagadze Copywriting: Greg Shortall Art Direction: Ross Butcher, Peter Gomes Programming: Dan Wrightsell Illustration: Dan Turner Ad Agency: Arc Worldwide, Toronto

Winning Website: leoburnett.com

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