Year: 2008
Category: Advergaming - Single
Title: Lucky Charms

For the first time in over 10 years, General Mills introduced a brand new marshmallow charm in boxes of Lucky Charms cereal. To celebrate called the new "Hourglass Charm” , General Mills challenged Fjord with the following objectives: 1. Generate awareness and excitement by announcing and demonstrating the new Hourglass charm. 2. Drive increase in sales through kids asking for the cereal with the new marshmallow charm.

Voice: 416-934-0871

Creative Direction: Elizabeth Yanitsky Design: Jordan Smith Copywriting: Marcus Stevenson Art Direction: Nick Palmer Interactive Agency: Fjord Interactive Marketing + Technology Illustration: Mathew Den Boer Client: General Mills Canada

Winning Website:

Back to List


The 2019 Photography and Illustration Awards Competition is now open! Submit your pieces before January 25 to save on your entry costs!