Year: 2008
Category: Advergaming - Single
Title: Lucky Charms

For the first time in over 10 years, General Mills introduced a brand new marshmallow charm in boxes of Lucky Charms cereal. To celebrate called the new "Hourglass Charm” , General Mills challenged Fjord with the following objectives: 1. Generate awareness and excitement by announcing and demonstrating the new Hourglass charm. 2. Drive increase in sales through kids asking for the cereal with the new marshmallow charm.

Voice: 416-934-0871
Email: megan.kirby@cossette.com

Creative Direction: Elizabeth Yanitsky Design: Jordan Smith Copywriting: Marcus Stevenson Art Direction: Nick Palmer Interactive Agency: Fjord Interactive Marketing + Technology Illustration: Mathew Den Boer Client: General Mills Canada

Winning Website: interactive.cossette.com/awards/AAQ2008/luckycharms_02.html

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