Category: Online - Single
Title: Test Your Breath
This ad allows you to test your breath by typing in what you've eaten most recently. What next? Well, that depends on your breath. The ad leads people to a site where they can test their breath repeatedly and get different reactions â€“ and a solution for solving their bad breath.
Client: Proctor & Gamble / Scope Creative Direction: Michael Gramlow, Glen Hunt Art Direction: Michael Gramlow, Carson Ting Copywriting: Glen Hunt, Michael Gramlow, Matt Williamson Production Company: Sons and Daughters, Crush Inc. Designer: Thomas Hong Interactive Agency: Dentsu Canada
Winning Website: www.haroeverybody.com/scope_ad
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The 2018 Applied Arts Awards call for entry is now open!