Category: Online - Single
Title: Chrysler LLC, Jeep Wrangler Unlimited "Terrain"
Wanting to improve brand opinion and increase consideration for Jeep Wrangler Unlimited, we created an experience that was true to the core Jeep brand (adventure, authenticity, freedom, nature), while highlighting vehicle features within the ad unit. One month following launch, the campaign logged 81,228 impressions, 6,232 interactions, and 2,063 clicks.
Executive Creative Direction: Sam Cannon Creative Direction: Dave Sylvestre, Paul Fleming, Kevin Mcelroy, Dan Sicko Art Direction: Angelika Rother Labonte Design: Nicholas Barnett, John Schuchard Programming: Stephan Tanguay Copywriting: Samina Dagger Interactive Agency: Organic, Inc.
Winning Website: www.undergroundaward.com/Jeep3D/
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