Category: Integrated Campaign - Single
Title: Tell Your Story
Our task was to extend the Canon brand beyond its technical merits by establishing an emotional bond with consumers. We positioned Canon as the brand committed to helping you ‘tell your story’ through pictures. Consumer-submitted photo stories were voted on and the top winners were turned into print and TV ads.
Client: Canon Canada Inc. Creative Direction: Michael Gramlow, Les Soos, Glen Hunt Art Direction: Les Soos, Michael Gramlow Copywriting: Glen Hunt, Michael Gramlow, Joe O'neill Programming: Relish Interactive Interactive Agency: Dentsu Canada
Winning Website: www.haroeverybody.com/TellYourStory
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