Year: 2008
Category: Integrated Campaign - Single
Title: Mac's Froster WTF? Campaign

What did it taste like? You weren't quite sure. What flavour of fruit was it? Then again, who says it had to come from fruit? Nineteen online videos and a series of in-store posters provided some very strange theories as to the source of WTF.

Voice: 416-343-0010

Creative Direction: Chad Borlase, Gary Watson Art Direction: Jennifer Saunders, Ibraheem Youssef Copywriting: Joanna Barrs, Mwewa Frederick Nduna Production Company: Untitled Films Photography: Westside Studio Ad Agency: Bos

Back to List


The awards for 2018 have now closed! Thank you to everyone who entered. Our awards will reopen in 2019.