Mac's Froster WTF? Campaign
Integrated Campaign - Single
2008
Bos
t: 416-343-0010
e: gary@bos.ca
w: bos.ca
Creative Direction: Chad Borlase, Gary Watson Art Direction: Jennifer Saunders, Ibraheem Youssef Copywriting: Joanna Barrs, Mwewa Frederick Nduna Production Company: Untitled Films Photography: Westside Studio Ad Agency: Bos
What did it taste like? You weren't quite sure. What flavour of fruit was it? Then again, who says it had to come from fruit? Nineteen online videos and a series of in-store posters provided some very strange theories as to the source of WTF.