Year: 2008
Category: Integrated Campaign - Single
Title: Jonzed: One night, so many mistakes

Jonzed features a binge drinking cartoon character whose night goes from bad to worse. The campaign delivered an anti-binge drinking message through a humorous short film playing online at USB Bracelets containing copies of the film were also distributed. Retail POS, theatre advertising and social media drove web traffic.

Voice: 902-835-3559

Ad Agency: Revolve Art Direction: Kevin Fidgen Client: Nova Scotia Liquor Corporation Copywriting: John Smith, Sammy Ray Welch Creative Direction: Matthew Allen Design: Brennan Macdonald Illustration: Helix Digital Photography: Jeff Wheaton Art Direction: Dylan Macdonald

Winning Website:

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