Category: Experimental/Artistic - Single
Title: Coke Zero Screensaver
The Coke Zero "Tongue-Tastic” screensaver, developed in line with the global 'Tongue and Eyeball ' creative platform, is an all too real visual of the infamous Tongue character licking every last drop of Coke Zero from the user's screen. Directed at a young, male audience, the disgustingly realistic tongue drives home the brand messaging in a memorable fashion.
Chief Creative Officer: Kathy Kohn Creative Direction: Ryan Wolman Copywriting: Keith Prestwich Art Direction: Matt Hodgins Design: Narda Limamtara Programming: Shaun Larkin, Brad Karjama, Allan Badian Badian Interactive Agency: henderson bas
Winning Website: yyzwork.com/VIII/icokescreensaver/
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The deadline for the 2018 Advertising Awards is August 24!