Year: 2018
Category: PSA/Charity (Any Length) - Series
Title: Home or Street: Which is Worse?

When we see homeless youth on the street, we often question what they did to end up there, instead of questioning what they may be escaping from. Three 30-second radio spots used sound design to change perceptions toward homeless youth, by making the street seem like a better option than home when you're faced with parents who are abusive, suffer from addiction, or don't accept you for who you are.

Winning URL:

Company: Leo Burnett Chief Creative Officer: Judy John Group Creative Director: Steve Persico, Anthony Chelvanathan Copywriter: Shauna Roe Art Director: Mary Soroka Agency Producer: Tina Muratovic Group Account Director: Ngaio Potts Account Director: Genevieve Cote Account Supervisor: Sunny Chang Chief Strategy Officer: Brent Nelsen VP, Group Planning Director: Tahir Ahmad Audio House: Boombox Sound Executive Producer: Nicole Pimentel Voice Director/Producer: Chris Stiliadis Engineer: David Goudie Client: Raising the Roof

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