Baillat Studio’s Gatefold Cover is a Gateway
March 5, 2021
Baillat Studio, HOLOGRAMME VINYL SLEEVE, Packaging-Retail Applications -Single, 2020 Design Awards winner.
Studio Baillat’s 2020 Design Award-Winning Packaging-Retail Applications Entry Shines.
You’ve likely seen the recent trend of turning your photo into an album cover. The challenge is simple: take an image from your phone, turn it black-and-white and slap one of the most infamous pieces of design in the past thirty years on it, the once-dreaded and now a badge of honour parental guidance warning, and you’re done. You’ve got your very own album, now you just need some tracks.
While this social media challenge is an interesting blend of amateur photography and design, there is something to be said about the maximalist potential of gatefold vinyl sleeve. The sheer surface area of this once obsolete, and now du jour, piece of packaging, allows for a canvas to conjure aural visions of what lies on the black (or clear, or multi-coloured) disc within.
Montreal’s Studio Baillat use all of the canvas presented to them for their design of the band Hologramme’s record of the same name. Hologramme’s synth-driven music combines the icy electronic of Berlin with the breezy wash of a tropical breeze. Studio Baillat portrays this melodic dichotomy with a design language-which included a teaser video, gifs, live video, and an environment for the record’s launch-that combines the natural sunny warmth of the beach and its ever-changing waves with the shimmering mechanical perfection or reproducible shapes.
If you’ve got a transportive record cover design that inspires a sense of synesthesia remember to place it under the Packaging-Retail Applications category when you send your entry in on March 5, 2021.