No Fixed address behind the face of DOKI DOKI

No Fixed Address, a top 20 agency on Strategy's Creative Report Card,  is behind the naming and identity for a new audio studio DOKI DOKI. Located in Quebec City the audio studio specialized in the creation of original music and multi-platform sound design for video games.

The name DOKI DOKI comes from the Japanese onomatopoeia for a heart-pounding feeling of excitement. Precisely the kind of emotional response the studio generates with every project. At the heart of the visual identity are two characters, DOKI and DOKI, who embody the studio’s collaborative philosophy, putting two players in every game, reflecting their commitment to the creative partnerships they build with each of their clients. The wider brand universe lets these characters loose to play in an infinite audio world constructed from the most common onomatopoeia from video games, animation and film - a comprehensive visual system made entirely from sound.

“I am proud and excited to finally be able to share the new custom branding for our Quebec studios. It perfectly captures our vision of collaboration, our unwavering passion for sound and music, and our creative goals as a team. Congratulations to my friend Jean-Philippe Dugal, and his talented team at NFA, who pushed so hard to exceed our expectations. We are not only introducing a new visual identity; we’re making a promise to create entire universes of sound and music that will make people’s hearts beat with emotion.”

Michel Labrecque, President DOKI DOKI

“Their commitment to collaborating with their clients is real, you can feel it at every step of their creative process, so we found a way to place that at the very heart of the logo. From there we were able to construct an entire graphic universe using nothing but their expertise: sound.”

Jean-Phillippe Dugal, Creative Director and Designer NFA Montreal

DOKI DOKI projects have already made their mark internationally, proof of the studio’s creative approach, technical expertise and collaborative spirit. Their constant pursuit of heart palpitations covers all aspects of sound creation, including vocal recording, custom sound design, multi-format mixing and original musical composition. 

Credits:

No Fixed Address:
CCO: Alexis Bronstorph, Kelsey Horne
CD and Designer: Jean-Philippe Dugal
ECD: Stuart Macmillan
Strategy: Renaud Gingras Debien
Account Director: Nicole de Ravel
Production Artist: Gavin Gillespie
Production Manager: Sheila Jacklin

Partners:
Motion Design: Catherine Camiré
Photography: Pierre-Nicolas Lessard
Stylist: Mary Lynn Kimberly
Makeup and Hair stylist: Mayssa Bahmed

DOKI DOKI:
President and founder: Michel Labrecque
Music and Sound Design: William Dakin, Alex Bernatchez

Proof that great creative partnerships results in aspirational design!