Time Piece-za

Leo Burnett Produces an Around-the-Clock Pizza Box for 7 West

July 20, 2021

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pizza, leo burnett, toronto, 7 west, design
You don’t have to be an anthropomorphic adolescent amphibian with a predilection for martial arts to have pizza at all hours. While a broken clock is only right twice a day, 7 West, a Toronto-based 24/7 restaurant, wants you to know that pizza is right all the time.

pizza, leo burnett, toronto, 7 west, design

Leo Burnett Toronto worked with the restaurant to appeal to existing customers by redesigning their pizza boxes. In an effort to get orders in off-peak pizza hours, they created a series of 12 boxes with illustrations that combine clocks and pizza; slices of time that are perfect for slices of pizza.

Motivational copy let’s you know that no matter the time you’ve made a wise culinary choice. For example, 7PM pizza is perfect at dinner and at 7AM pizza is perfect post-party.

pizza, leo burnett, toronto, 7 west, design

The boxes were also the perfect blend of fun and effective design warranting multi-category wins in our 2021 Design Awards. We hope they celebrated with pizza.

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