TURNING THE TABLE ON Unbound's Paul Hogarth

Canadian expats Paul Hogarth, 2024 Applied Arts Photography & Illustration Awards judge, and Elspeth Lynn, Founders of London UK agency Unbound, created a winning global winter campaign for client Peroni. They based their campaign on the fact that people are twice as likely to cancel plans in winter and hibernate; this campaign reminds us when we embrace it and just get out there, we live every moment. After all, Peroni Nastro Azzurro tastes the same in December, as it does in July. "Why not Live Every Moment, All Year Round"

Filmed by BAFTA-winning director Tom Green of Stink Films, the film follows Nino, who lives on a small street in Torino. It begins with Nino opening his front door only to be greeted by a wall of snow blocking his exit. He gets to work using his shovel, receiving support from his neighbours, eventually digging a pathway through the streets that leads to a nearby bar. When he finally makes it to the bar, the rest of the community makes use of Nino’s path to also grab a beverage at the bar.

Elspeth Lynn, co-founder and creative partner at Unbound, said: "Peroni Nastro Azzurro tastes the same in November as it does in July. So it is a no-brainer to remind consumers to enjoy the Italian taste all year round. It is the hero in the story, whatever channel it's in and demonstrates the way to bring people together and truly live every moment. Even when it's winter.”

The film ‘Snow Man’ ran in UK cinemas, with a wider global rollout in 2024. The film is also supported with out-of-home, featuring the brand’s first winter creative titled ‘Snow Angel’. ‘Snow Angel’ was photographed by internationally acclaimed and awarded Photographer, George Logan.

Paul Hogarth, co-founder and creative partner at Unbound, said “To make a snow angel is to embrace winter by diving onto the snow and feeling the freedom and spontaneity of waving your arms and legs around to form a snow angel. It is the purest form of joy that everyone who grew up in snow can relate to.”

Peroni Nastro Azzurro’s first global winter campaign proves that the Italian beer isn’t just for summer in this 30-second spot.

Credits:

CREATIVE AGENCY: Unbound
EXECUTIVE CREATIVE DIRECTOR: Elspeth Lynn
EXECUTIVE CREATIVE DIRECTOR: Paul Hogarth
WRITER: Arman Naji
WRITER: David Fleetwood
WRITER: Elspeth Lynn
WRITER: Paul Hogarth
ART DIRECTOR: Paul Hogarth
STRATEGY AND ACCOUNT MANAGEMENT: Trouble Maker
FILM PRODUCTION: Stink Films
FILM DIRECTOR: Tom Green
POST PRODUCTION / VFX: UPP
MUSIC / SOUND: Vapor Music, Ted Rosnick
PHOTOGRAPHY PRODUCTION: Horton Stephens
PHOTOGRAPHER: George Logan
CLIENTS:
GLOBAL BRANDS DIRECTOR of ASAHI EUROPE & INTERNATIONAL: Richard Ingram   
GLOBAL HEAD of BRAND: Nick Larkworthy
GLOBAL MARKETING MANAGER of PERONI NASTRO AZZURO: Camilla Scognamiglio, 

Online links:
https://unbound.london/snowman
https://lbbonline.com/work/99998

About Unbound:

An independent creative agency founded on the idea of being unbound. Unbound by the stereotypes, labels, and rules of the traditional agencies. We make ideas that are unbound.

Congratulations team Unbound on this winning thirst quenching campaign!