Emerald Health Therapeutics

Website/Microsite - Single

2019

DDB Canada
t: 604-687-7911
e: ddbvancouver-awards@ddbcanada.com
w: ddb.ca/en

One of the top uses of cannabis is as a sleep aid. To help Emerald Health connect with people struggling with sleep issues we created Slumbr.ca Slumbr’s content is designed to help people sleep, including a series of videos featuring the most boring man in the world doing a range of dry activities like playing solitaire, eating soup and folding laundry. The site itself is so targeted towards insomniacs that it’s only accessible between midnight and 6:00 am. Exactly when they need the most help.

Winner: DDB Canada
Client Service Director: Bridget Westerholz
VP Strategy: Natalie Godfrey
Project Director: Erica Jonsson
Project Manager: Shea Martin
Account Director: Neshat Mehrnoosh, Madjid Hamidid
Account Supervisor: Piers Lawson
Account Coordinator: Celine Shen
Executive Creative Director: Dean Lee
Group Creative Director: Neil Shapiro
Art Director: Annie Chang, Jesse Ellingson, Matthew Cabaj
Digital Creative Director: Stéphane Fournier
Senior Digital Strategist: Nina Belojevic
UX Designer: Jothish John
Designer: Amr Elkouedy, Mike Berson, Jack Kasianiuk
Technical Director: Justin MacLeod
Developer: Chris Chapman
Production Company: Pink Buffalo Films
Animator: Wonderlust
PR Account Director: Gabrielle Totesau
PR Manager: John Bowes
Director: Kate Leadbeater
Account Manager: Tessa Vriend
Creative Director: Eva Polis
Digital Strategist: Brittany Dakins
Digital Specialist & Community Manager: Jenny Black
Digital Coordinator & Community Manager: Belle Shaw
VP: JF Mallette
Account Services: Jennifer Robertson
Strategic Planner: Hugo Martin-Bonneville
Social Media: Frédérique Poirier
Media Planner: Kathy Shapka
Digital Media Specialist : Mackenzie Clayton

Winning Entry: slumbr.ca