Emerald Health Therapeutics
Website/Microsite - Single
Winner: DDB Canada Client Service Director: Bridget Westerholz VP Strategy: Natalie Godfrey Project Director: Erica Jonsson Project Manager: Shea Martin Account Director: Neshat Mehrnoosh, Madjid Hamidid Account Supervisor: Piers Lawson Account Coordinator: Celine Shen Executive Creative Director: Dean Lee Group Creative Director: Neil Shapiro Art Director: Annie Chang, Jesse Ellingson, Matthew Cabaj Digital Creative Director: Stéphane Fournier Senior Digital Strategist: Nina Belojevic UX Designer: Jothish John Designer: Amr Elkouedy, Mike Berson, Jack Kasianiuk Technical Director: Justin MacLeod Developer: Chris Chapman Production Company: Pink Buffalo Films Animator: Wonderlust PR Account Director: Gabrielle Totesau PR Manager: John Bowes Director: Kate Leadbeater Account Manager: Tessa Vriend Creative Director: Eva Polis Digital Strategist: Brittany Dakins Digital Specialist & Community Manager: Jenny Black Digital Coordinator & Community Manager: Belle Shaw VP: JF Mallette Account Services: Jennifer Robertson Strategic Planner: Hugo Martin-Bonneville Social Media: Frédérique Poirier Media Planner: Kathy Shapka Digital Media Specialist : Mackenzie Clayton
Winning Entry: slumbr.ca
One of the top uses of cannabis is as a sleep aid. To help Emerald Health connect with people struggling with sleep issues we created Slumbr.ca Slumbr’s content is designed to help people sleep, including a series of videos featuring the most boring man in the world doing a range of dry activities like playing solitaire, eating soup and folding laundry. The site itself is so targeted towards insomniacs that it’s only accessible between midnight and 6:00 am. Exactly when they need the most help.