White Ribbon Boys Don't Cry
Craft - Copywriting Video - Single
Randy Byers (Bensimon Byrne)
Winner: Bensimon Byrne / Narrative Executive Creative Director: Joseph Bonnici Creative Director: David Mueller, Debbie Chan Writer: Matt Doran, David Mueller Director: Hubert Davis Production Company: Untitled Films Art Director: Debbie Chan Agency Producer: Michelle Pilling Post-Production: Rooster Post Editor: Michelle Czukar Audio House: Berkeley Inc. Audio Director: Jared Kuemper Strategist: Brittany Dow Project Manager: Sara Leroux Public Relations: Narrative Managing Director (Narrative): Sarah Spence Account Director (Narrative): Andrea Lee Account Manager (Narrative): Tony Koutoulas, Jackie Kleinberg Associate Account Manager (Narrative): Vanessa Kissoon Account Coordinator (Narrative): Madeleine Porter
White Ribbon is the world's largest movement of men and boys working to end violence against women and girls. Social norms dictate that real men show little to no emotion. They're forced to hide or suppress their feelings, which can have tragic consequences later in life. To provoke conversation and debate, we created a 3-minute film that ponders what boys are allowed to feel, highlighting how a lifetime of outdated social instructions can lead to the most toxic form of masculinity.