Design Army's saucony house of speed Pop-up
takes over paris fashion week
June 23, 2022
Design Army's latest work, Saucony House of Speed, succeeds in making quite a splash for the Paris Fashion Week with a campaign and pop-up that celebrates the brand's newest shoe, the Endorphin Pro 3.
For the release of the brand’s Endorphin Pro 3 shoe, the agency created a campaign that consisted of a pop-up gallery splashed in hot pink and punchy animated type, an immersive treadmill space, and an interactive living room.
The eye-popping visuals are all over Paris—metro stations, retailers, and, Saucony House of Speed is open through June 25 (236 Rue Saint Martin, Paris 75003).
It’s the most awesome design rush!