The Advertising Awards help agencies shine
The movers & shakers ahead of the 2022 Awards deadline
August 4, 2022
The Applied Arts Advertising Awards competition help agencies and individuals climb the creative ladder through increased visibility online and printed awards annuals. It also provides them a chance to up their ranking on Strategy's Creative Report Card as they use our data to form their report card, case in point Leo Burnett climbed to #8 in 2022 from #20 in 2021.
Leo Burnett's 2021 Applied Arts Advertising Awards winning entry, Campbell's - Firefly', in the Advertising Craft-Animation category.
On judging - first, the 2022 jury panel
This year's competition boasts a jury of 21 award-winning experts excelling in the advertising industry each and everyday. 2022 judge Xavier Blais, Partner, Creative Director, Rethink Montreal, said about his success: "I genuinely, wholeheartedly, non-ironically love advertising." also judge Erin Kawalecki, Partner, Chief Creative Officer, Angry Butterfly, Toronto, said on advice to young talent: "Don't to try to be someone you're not. You can only be you. Which is amazing, because the world needs all kinds of personalities and thinkers." With clients from every category, a wide variety of expertise, and enough Lions, Pencils and other awards to fill a stadium, we are confident this group can spot award-winning work. So make 2022 THE year to put your work forward!
Union climbed the rank to #16 on Strategy's Creative Report Card in 2022, from #40 in 2021 for 'Bruised Fruit', in the Out-of-Home category, for Interval House.
On judging - how are the winners selected?
All work is judged online through our secure judging portal. Each judge reviews and scores entries separately. Judges do not confer or discuss the work, and there is only one round of judging. Each judge reviews entries and assigns the entry one score based on three criteria: Creative Merit, technical excellence and suitability for end use in the category it was submitted to. A third party tabulates the scores. Each entry meeting this year's cut-off score has been determined a winner.
"Free Your Ideas" created for Protopie, a winning entry for Zerotrillion helped put them on Strategy's Creative Report Card in the #29 position.
Give it a go, get noticed, submit your work to this year's competition! Winning an Applied Arts award can lead to new business, a career shift, and most importantly, creative recognition across the industry.
Commercial or personal/unpublished advertising and promotional work created between September 2021 and September 2022 (but not entries that have been submitted into last year's Advertising competition), including these and many more categories:
- Integrated Campaigns – brand activation, corporate responsibility, digital engagement pro bono/public service/charity, PR/influencer campaigns.
- Offline Advertising and Promotions – B2B or consumer print/direct mail/media inserts, experiential/events, OOH/transit, promotional collateral.
- Digital Advertising – AR & VR, experiential/digital engagement, experimental/artistic, social and viral, online advertising
Radio and Video – radio, podcasts, video, branded content.
- Advertising Craft – Animation, art direction, cinematography, copywriting, ideation, music, special effects/CGI.
The competition boasts over 100 categories, including categories for firms and individuals working in smaller markets, on local business, or newer to the industry (less than five year's industry experience) to submit your work to, and many more opportunities for you to shine.
The final deadline is September 2, 2022.